Keeneland invites all current full-time college students to enjoy a special day at the races! This exciting event takes place one day each spring and fall, offering a unique experience filled with racing, prizes, scholarship giveaways, behind-the-scenes tours, reserved seating, and much more!

Friday, October 18

Join Keeneland on October 18th in the North Terrace from 11 a.m. - 3 p.m. for activities including behind-the-scenes tours, photos, mocktails, the Drake's Betting Challenge, and more. The first 2,000 students to visit the North Terrace will receive a free bag, t-shirt, and other swag. Reserved Grandstand Sections A and B are reserved for College Students to sit and enjoy the races.

Scholarships and prizes are selected via random drawing at each race. Winner's of the two (2) $10,000 scholarships must be present to win for a special winner's circle recognition.

Registration opens Tuesday, Aug. 20

What opportunities will be available?

Students who attend the races on October 18 and have their complimentary ticket scanned will have the opportunity to win scholarships and prizes. There will also be the opportunity to get free swag, mocktails, photos and more in the North Terrace!

Students will receive 15% off at the Keeneland Shop with a valid student ID.

Please Note: All students must attend the race day and have their ticket scanned at an admission gate to be entered to win all scholarships and prizes.

Where do the College Scholarship Activities happen?

Start your day by visiting the North Terrace, which is where all of the College Scholarship Activities take place. For easiest entry, enter through the North Gate.

What time does it start?

Gates open at 11 a.m. and the North Terrace activities will be available from 11 a.m. - 3 p.m. Swag items will be given to the first 2,000 students. All students must have their ticket scanned by 3:30 p.m. to be eligible for scholarships and prizes.

The first race will begin at 1 p.m. and the last race concludes around 6 p.m. Races run approximately every 30 minutes.

Where can I sit?

Reserved Seating will be provided all day in Sections A and B of the Grandstand on a first come first serve basis.

When are scholarships given away?

A $2,000 scholarship will be given away during each of the 10 races that day. The (2) $10,000 scholarships will be given away at approximately around 3:00 p.m. that day. The exact time will be shared closer to the date.

How are scholarship winners notified?

Winners will be notified using the phone number provided at registration. Winners will also be announced on Instagram @Keenelandcollege.

Note: Keeneland provides complimentary guest wifi while you are on the grounds.

To view the full list of rules for College Scholarship Day registration, please click HERE.

Have questions? Contact us at (859) 254-3412