Featured News

Keeneland Partners with Sky Sports to Expand Racing and Sales Coverage

October 2, 2019

Keeneland Association announced today that it has entered into a multiyear agreement with Sky Sports Racing to give the British sports channel the exclusive rights to broadcast Keeneland racing and sales to its viewership in the United Kingdom and Ireland.

“Keeneland is excited to team with Sky Sports Racing, which represents a tremendous opportunity to further enhance our outreach in established racing markets abroad,” Keeneland Vice President of Racing and Sales Bob Elliston said. “Sky Sports Racing is internationally respected for its racing coverage, and our unique partnership offers the ability to deliver high-quality content to subscribers via a range of media platforms.”

Beginning with the Fall Meet, to be held Oct. 4-26, Sky Sports Racing will carry Keeneland’s live race signal across its broadcast and digital platforms in the UK and Ireland. Race-day coverage will be enhanced with exclusive content and expert commentary provided by Keeneland Paddock Hosts Scott Hazelton and Gabby Gaudet.

Additionally, Sky Sports Racing will provide exclusive coverage of Keeneland’s four annual Thoroughbred auctions, among them the prestigious September Yearling and November Breeding Stock Sales, with content highlighted by editorial features, interviews with industry insiders and promotion of the global success of Keeneland sales graduates. 

“Keeneland is an industry leader and a benchmark for quality in everything it does,” Sky Sports Racing Director of Domestic and International Media Rights James Singer said. “We are delighted to enter a new partnership that will ensure we bring to racing fans in the UK and Ireland the best possible coverage of Keeneland’s 32 graded stakes races worth nearly $10 million, including ten Breeders’ Cup Challenge races, as well as insights and stories from the most influential sales auctions in the world.”

About Keeneland

For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and will hold the event again in 2020. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.

About Sky Sports Racing and At The Races

Sky Sports Racing is the UK’s largest, dedicated horse racing TV channel and is produced at Sky’s studios alongside all other Sky Sports channels.

Sky Sports Racing is available in 14 million multi-channel homes across the UK and Ireland at no extra cost to Sky and Virgin Media subscribers.

Attheraces.com and the At The Races app form the UK and Ireland’s leading digital platform for horse racing and attract up to 13 million user sessions per month (Google Analytics).