Featured News

Central Bank's Deaton is a Big Keeneland Fan

April 8, 2016

This is the sixth year Central Bank has sponsored the $500,000 Ashland (G1), which on Saturday is being run for the 79thtime. Making the trophy presentation to the winning connections of the prestigious race for 3-year-old fillies will be Central Bank Chairman, President and CEO Luther Deaton – a longtime Keeneland fan.

Q: When was your first trip to Keeneland and what do you remember?

A: “My first time at Keeneland was in 1975. I remember it was a beautiful day with a large crowd.  I had no idea so many people went to the races. I was amazed by the hospitality provided to everyone. I quickly learned that betting on horses was a lot harder than I thought. We had such a great time that I knew I had to go back and figure out how to get my money back.”

Q: How would you describe a day at the races at Keeneland?

A: “A day at Keeneland is a unique opportunity to combine the thrill of watching the world’s top Thoroughbreds compete at America’s most scenic racing venue. Whether you are a seasoned racing veteran or a newcomer to the sport, your day will be filled with beautiful sights, fabulous food (especially bread pudding) and heart-pounding excitement.

“I’m always thrilled to take friends and guests, especially if it will be their first trip. You can see the amazement in their eyes as they witness the sights and sounds of the track that blend with the elegant hospitality for which Keeneland is famous. I can always be certain that a guest’s first trip to Keeneland will lead to more to follow.”

Q: What does Central Bank’s partnership with Keeneland mean?

A: “Together, Keeneland and Central Bank represent two of Central Kentucky’s most iconic brands.  Both are known for their high standards and outstanding service. Central Bank’s partnership with Keeneland began in 2005 with the Transylvania Stakes. The bank received an overwhelming response that eventually led to its move up to the Ashland Stakes in 2010.  The Ashland serves as the premier Grade 1 race for fillies at Keeneland’s Spring Meet. The race is the cornerstone of the bank’s spring sponsorship activities for it offers a unique opportunity to involve customers with racing’s most engaging venue. 

“There simply is nothing else like a day at Keeneland. From the Ashland Stakes to the Breeders’ Cup, Keeneland has set the standard for customer engagement and hospitality.”