Vice President and Chief Information Officer Brad Lovell joined Keeneland in June 2009.

Before coming to Keeneland, Lovell was the Managing Director/Chief Information Officer for NASCAR. He was responsible for several key technology initiatives related to timing and scoring, tracking licensing agreements and assisting in securing corporate sponsorships. From 2003-2009, he reinvented the IT department and implemented a five-year strategic plan that enabled the automation and streamlining of the competition process. 

Lovell’s earlier experience includes serving as the Director of Information Resources for Brown-Forman, the Louisville-based corporation featuring brands such as Jack Daniel’s, Canadian Mist and Southern Comfort. From 1996-2003, he managed projects related to sales and marketing and operations.

Born in Lexington, Lovell attended the University of Kentucky. He has a BS in Computer Science and a MS in Project Management. He is a certified Project Management Professional. 

Brad and his wife, Kathleen, have two children, Allyson (Mike) Heissenbuttel and Charlie (Caroline) Lovell, and one grandchild, Riley Heissenbuttel.