Keeneland Privacy Policy

Last updated: October 30, 2024

This Privacy Policy is meant to help you understand how Keeneland Association, Inc. (“we”, “us”, “our”, or “Keeneland”) may use your data, including:

What data we collect and why we collect it;
What we do with your data; and
Your rights to access, update and delete your data.

Please read this Privacy Policy carefully and contact us with any questions at any time.

As a general matter, this Privacy Policy covers any information that you give us, including when you:

Visit our facilities;
Visit or register for our Keeneland-branded websites or apps (including https://www.keeneland.com/, https://www.keenelanddigital.com, and https://keenelandmercantile.com, but excluding the Keeneland Select online wagering platform (collectively, the “Website”);
Bid on a horse or an item;
Purchase something from us;
Register for or attend any of our live events;
Request a catalog or sign up for any of our print or online publications or newsletters;
Publish information on Keeneland’s pages on social media platforms or elsewhere; and
Access any service offered by us through the Website, specifically including, but not limited to, our sales portals, all mobile, tablet and other smart device applications, and any application program interfaces and associated services (collectively, the “Service”).

The Keeneland Select wagering platform is operated by a third party vendor and information collected by this platform is governed by the vendor’s privacy policy. However, any information provided by the vendor to Keeneland is governed by this policy.

We will publish a link to the Privacy Policy at the bottom of online properties to which it applies and as often as possible, will include its URL, https://www.keeneland.com/about/privacy-policy on paper forms to which it is applicable.

1. OUR ROLE

Keeneland processes data on the Service as both a data processor and data controller. We refer to our employees, directors, officers, contractors, owners, parents, subsidiaries, and agents as our “affiliates” throughout this Privacy Policy.

2. INFORMATION WE MAY COLLECT

We collect information from you to provide you with better service as discussed in more detail below.

2.1 Information You Give Us: Keeneland may collect and store any information that you enter on the Service or give us in any other way, including in person at our facilities or elsewhere. Some of the services available through our Service (such as our sales portal) require you to sign up for a Keeneland account (“Keeneland Account”). When you decide to register for a Keeneland Account, we will ask for certain personal information, such as your first and last name, phone number, mailing address, and email address. If you choose to purchase a product from us, register for any of our sales portals or otherwise disclose personal information to us in connection with a Keeneland sale, we will ask for certain personal and financial information that is necessary for us to complete performance of the contract or, at your request, to enter into a contract with you.

2.2 Information We Collect from Your Use of Our Service:

Log Data and Device Information. We may collect log data and device information when you access and use our Service, even if you have not created a Keeneland Account or are logged into our Service. That information includes, among other things: details about how you’ve used our Service (including if you clicked on links to third party applications), IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, and the pages you’ve viewed or engaged with before or after using our Service.
Location Information. We may collect and process information about your actual location. We use various technologies to determine IP address, GPS, and other sensors that may, for example, provide us with information on nearby devices, Wi-Fi access points, and cell towers.
Device Information. If you use the Service on a mobile device or through a mobile application or sign up for SMS notifications or push notifications (where available), we may obtain information specific to mobile activity through use of our Service, such as, for example, your approximate location, your mobile device identifier and/or IP address, the name you have associated with your device, device type, telephone number, country, and geolocation. Most mobile devices allow you to control or disable location-based services and other information provided by your device.
Cookies and Similar Technologies. Keeneland, its affiliates, service providers, and/or advertisers may use “cookies” (text files placed by a Website’s server on a visitor computer hard drive) and other similar technologies, such as “web beacons”, “pixel tags”, and mobile identifiers. These technologies collect and store information when you interact with the Service and personalize the Service for you based on your preferences and selections. These technologies are also used to track visitor traffic patterns and other information for marketing and business purposes, and may share information about you for purposes of targeted advertising. You can set your web browser to disable or delete cookie data, but by doing so, you may be preventing yourself from taking advantage of the convenience this technology offers.
Payment Transaction Information or Other Sales Information. We collect information related to your payment transactions through the Service and/or information related to sales, including the payment instrument used, date and time, payment amount, payment instrument expiration date and billing postcode, IBAN information, your name, address, and other related transaction details. This information is necessary for the adequate performance of the contract between you and Keeneland.
Aggregate Information. We may also collect information that is not personally identifiable, such as history of pages viewed, advertising, and other analytic data.

2.3 Information We Collect from Third Parties: We may collect information, including personal information, from you if you access any aspect of our Service through a third party service, such as social media platforms. If you connect to our Service through a third party service, you allow us to access and import information from your profile from that third party service, which may affect the privacy settings you establish on the third party service. You can find out more about these privacy settings at the third party service. By using our Service through a third party service, you are authorizing us to collect, store, and use any information that third party service provides to us through the third party service’s interface with Keeneland. You agree to this when you “accept” or “allow” one of our applications on the third party service.

These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Service. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

2.4 Other Information. To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you. For example, we may receive fraud warnings from service providers like identity verification services for our fraud prevention and risk assessment efforts. We may receive information about you and your activities on and off the Service through partnerships, or about your experiences and interactions from our partner ad networks.

For more information about how to access, manage, or delete information that is associated with your Keeneland Account, visit the “Your Rights” section of this Privacy Policy.

3. HOW WE USE INFORMATION WE COLLECT

We use, store, and process information, including personal information, about you to provide, understand, improve, and develop the Service, to enter into and perform contracts with you, to create and maintain a trusted and safer environment, and to comply with our legal obligations as discussed in more detail below. We, our affiliates, and third party service providers may use, store, and process information collected as follows:

3.1 Provide, Improve, and Develop Our Service:

Enable you to access the Service and/or your Keeneland Account.
Enhance or personalize your visitor or customer experience.
Provide information or services you have requested.
Provide customer service.
Process and maintain your registrations and/or your Keeneland Account.
Send you service or support messages, updates, security alerts, and account notifications.
Fulfill any other purpose for which you provide the information.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including billing and collection.
Notify you about any changes to our Services or any products or services we offer or provide.
Conduct and administer sales in accordance with any applicable Conditions of Sale or other applicable terms and keep proper records of those transactions.
Study the use and popularity of our Service.
Diagnose problems with our server and administer our Service.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

We process this information given our legitimate interest in improving our Service and our customers’ experience with it, and where it is necessary for the adequate performance of any contract with you.

3.2 Create and Maintain a Trusted and Safer Environment:

Detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.
Conduct security investigations and risk assessments.
Verify or authenticate information or identifications provided by you.
Comply with our legal obligations.
Resolve any disputes with any of our customers and enforce our agreements with customers and third parties.
Enforce our Terms of Service and other policies.

We process this information given our legitimate interest in protecting our Service, to measure the adequate performance of our contract with you, and to comply with applicable laws.

3.3 Provide, Personalize, Measure, and Improve our Advertising and Marketing:

Send you email or SMS notifications of new features and other Keeneland news, but only in instances where you have elected to receive such information. There is an optional section of our Website where input forms require your name, phone number, company, and e-mail address. This form provides the ability to opt-in to receiving future emails of any sort or SMS notifications from Keeneland. If you opt-in to receiving email communications or SMS notifications from us, then we may send information to you on our products or services. This information will not be used for any other purpose, except as required by law or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Service. SMS opt-in consent or phone numbers for SMS purposes will not be shared with third parties and affiliates for marketing purposes.
Personalize, measure, and improve our advertising.
Administer referral programs, rewards, surveys, contests, or other promotional activities or events sponsored or managed by Keeneland or its third party partners.
Provide advertisers with aggregate information about our visitors and customers.

We process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest.

You may review and change or delete your information with us at any time by clicking on the “modify profile” link on the Website or similar found at the bottom of emails sent via our system, or by contacting us at [email protected]. To opt-out from having any provided information used for email communications from us, please click on the opt-out (unsubscribe) link in any message you receive from us. This will allow you to unsubscribe or update your message preferences. Alternately, you may contact us at [email protected].

4. HOW WE SHARE INFORMATION WE COLLECT

4.1 Consent: Where you have provided consent, we share your information, including personal information, as described at the time of consent, such as when you authorize a third party application or website to access your Keeneland Account or when you participate in promotional activities conducted by Keeneland or third parties.

4.2 Agents and Service Providers: We employ other businesses and individuals to perform functions and provide certain services on our behalf. Examples of these functions and services may include providing a platform for any auctions conducted via the Service (including, but not limited to, virtual, digital, online, or integrated auctions), site analysis, analyzing data, providing marketing assistance, processing credit card payments, maintaining or updating the site, and providing customer service. Such parties may have access to personally identifiable information needed to perform their functions.

4.3 Aggregate Information: We may share aggregate information, such as site usage statistics, with advertisers, sponsors, or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

4.4 To Perform Contracts: We may share personal information you have provided to us, specifically including, but not limited to, sales information, as is necessary to take steps to enter into a contract and/or to adequately perform our obligations and protect our rights arising from such a contract.

4.5 Information You Make Public: The Service, including mobile applications and pages we make available through social media platforms, may have features that allow you to post information that can be viewed by other visitors, such as commenting, chat rooms, forums, video sharing or streaming, and message boards. You are not required to provide any personal information when using these features, but you may choose to do so. If you post personal information online, it will be publicly available, and you may receive unsolicited messages from other parties. In addition, when you post a comment to a mobile application, the user name with which you registered for the Service and your current location may be made publicly available on the Service and through the mobile application. We cannot ensure the security of any information you choose to make public using these features, and it may remain available indefinitely. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

4.6 Affiliates: We may share your information (including without limitation personally identifiable information) with our affiliates that are related by common ownership or control.

4.7 Transfers: In the event that our assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the assets transferred, all information that has been collected and saved may be one of the assets we transfer. In connection with negotiating a transfer, a potential buyer may have access to personally identifiable information of our customers or followers. We will not sell only personally identifiable assets of our customer or followers – a sale of such information would only occur in connection with the sale of other assets. We will post a notice on the Service in the event of such a transfer.

4.8 Legal Process and Compliance with Laws and Policies: We or others may disclose your personal information and any other information collected by the Service to law enforcement agencies and other third parties without notice to you in order to comply with applicable law, to investigate suspected fraud, harassment, or other violations of applicable law or of our Service policies, to protect our or third parties’ rights, or to protect the rights of other visitors or customers.

4.9 Refer a Friend/Forward-to-a-Friend Functionality: If you feel that information about Keeneland could be useful for a third party you know (e.g. your friends or family members etc.), you may use our forward-to-a-friend functionality. If you choose to use our referral service to tell a friend about Keeneland, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting them to visit the Website if they wish to do so. Keeneland stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

4.10 Categories of Personal Information We May Collect, the Source, and How We Might Share It: The following table sets forth the categories of personal information we may have collected, the source of that personal information, and how we may have used and shared such personal information, including during the previous twelve (12) months:

Category of Personal Information Collected	Purpose for Collection	Third Parties Shared
Identifiers: such as your name, and contact information such as mailing address, email address, telephone number, driver’s license or other government-issued identification information, username, alias.	• To communicate with you when you contact us, when you request customer service or support, or to complete your registration on our Service. • To fulfill the terms of any applicable Conditions of Sale, other agreement between us, or purchase a product or service. • To administer your account. • To provide you with offers that may be of interest to you, to send you information, newsletters, promotional materials and other offerings from us or on behalf of our partners and affiliates.	• Our third party vendors and service providers who provide targeted advertising, fulfillment of orders and communications with you. • Our business partners and affiliates.
Customer Records: payment transaction information, including purchase and payment details, such as payment instrument used, card and issuer type and related information, debit or credit card details, bank account details, and billing address, and other transaction related details, photos and videos submitted by you or taken at one of our events, travel and accommodation details, other Keeneland account information.	• To fulfill the terms of any applicable Conditions of Sale, other agreement between us, or purchase a product or service. • To validate, confirm, verify, deliver, and track your order, returns, and refunds and maintain a record of the purchases you make. • To provide you offers that may be of interest to you. • To prevent, detect, investigate, and respond to potential fraud or unauthorized access to and/or use of the Service.	• Our agents and service providers who process and fulfill orders and provide communication and other services on our behalf
Protected Classification Characteristics: age	• To administer your account. • To prevent, detect, investigate, and respond to potential fraud or unauthorized access to and/or use of the Service.	• Our third party vendors and service providers who provide communication services.
Commercial Information: details of your contact with us, and order history and details.	• To administer your account. • To provide you with customized content, targeted offers from us or others, promotions, and advertising on the Service. • For analytical and demographic purposes, and to provide offers that may be of interest to you.	• Our agents and service providers who process and fulfill orders and provide communication and other services on our behalf.
Inferences and Preference Information: such as your marketing preferences, account settings (including any default preferences), any preferences you have indicated (including language, marketing, and cookie preferences), interests, purchasing patterns and trends, and engagement with marketing or promotional communications, our websites, apps, and social media pages, the types of services and/or offers that may interest you, the areas of our Service that you have visited, and/or the ways that you interact with our Service, dietary restrictions, details specific to your attendance at a particular event or conference.	• To enhance your experience, including as a way to recognize you and welcome you to the Service. • To provide you with customized content, targeted offers from us or others, promotions, and advertising on the Service. • For analytical and demographic purposes, and to provide offers that may be of interest to you.	• Our third party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your experiences on the Service. • Our business partners and affiliates.
Internet and Network Activity Information: such as your IP address, internet provider, operating system and browser type, type of device, cookie settings, and other device details, history of pages viewed, advertising, and other analytic data.	• To make sure our Service works properly with your device and make sure you can see and use our Service on the device you are using. • For analytical and demographic purposes, and to provide offers that may be of interest to you. • We may also use this information to protect the security and integrity of the Service and our business, such as by protecting against and preventing fraud and unauthorized transactions.	• Our service providers who help us with fraud protection. • Third party vendors and service providers that perform website development, hosting and analytic services.
Geolocation Information: such as your IP address, GPS coordinates, nearby devices, Wi-Fi access points, and cell towers.	• For analytical and demographic purposes, and to provide offers that may be of interest to you. • We may also use this information to protect the security and integrity of the Service and our business, such as by protecting against and preventing fraud and unauthorized transactions.	• Our service providers who help us with fraud protection. • Third party vendors and service providers that perform website development, hosting and analytic services.
Professional or Employment-Related Information: employment history, salary expectations, role, title, office location, employment history, organizational identifier, and other information relevant to your relationship with one of our vendors, suppliers, customers, partners, or other third party organization with whom we work.	• To fulfill the terms of any applicable Conditions of Sale, other agreement between us, or purchase a product or service. • To make sure we understand and can meet our legal obligations to you and/or others. • To comply with applicable law.	• Third party vendors and service providers that perform employment and staffing-related services • Law enforcement and other governmental authorities in accordance with applicable law.
Legal Information: fraud warnings, payment card refusals, suspected crimes, complaints, claims, and accidents.	• To protect you, other customers, and our business against criminal activities and risks. • To make sure we understand and can meet our legal obligations to you and/or others. • To comply with applicable law.	• Our service providers who help us with fraud protection and credit risk reduction. • Law enforcement and other governmental authorities in accordance with applicable law.
Sensitive Personal Information: username and password access to account; information associated with children through the Keeneland Kids Club.	• To administer your account. • To prevent, detect, investigate, and respond to potential fraud or unauthorized access to and/or use of the Service.	• Third party vendors and service providers that administer accounts

This information may be collected (1) directly from you, (2) automatically based on your use of the Service, and (3) from third parties, such as vendors, service providers,

5. YOUR RIGHTS AND CHOICES

Consumer privacy laws may provide residents of various states or jurisdictions with certain rights regarding their personal information. These laws typically define “personal information” as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer or household, but excluding publicly available information and deidentified or aggregated information. Where applicable, these laws may permit you the rights described in this section.

5.1 Right to Know and Data Portability: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months (the "right to know").

5.2 Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We will delete or deidentify personal information not subject to a permitted exception from our records and will direct our service providers to take similar action.

5.3 Right to Correct: You may have the right to request that we correct any inaccurate personal information we may hold about you. We will use commercially reasonable efforts to correct inaccurate personal information, taking into account the nature of the personal information and the purpose for our processing.

5.4 Exercising Your Rights: To exercise your rights, please submit a request by either:

Calling us at Toll Free at: 800-456-3412
Emailing us at: [email protected]

Writing us at:
Keeneland Association, Inc
4201 Versailles Road
Lexington, KY 40510

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may also make a request to know or delete on behalf of your child by the same methods described above. Your request to know or delete must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in the request to verify the requestor's identity or authority to make it.

5.6 Personal Information Sales/Sharing Opt-Out and Opt-In Rights: You may have the right to opt-out of any sale, sharing, or targeted advertising (as defined in applicable laws) if such sale/share/targeted advertising is occurring. To exercise the right to opt-out you (or your authorized representative) may submit a request to us by emailing us at [email protected]. Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by emailing us at [email protected]. You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

5.7 Sensitive Personal Information: Certain information we collect and use to provide our products or services may be considered “sensitive personal information.” These include your username and password to your account. We may also collect information associated with children through the Keeneland Kids Club. We do not use or disclose any sensitive personal information to “infer” characteristics or for any purpose other than as necessary to provide our products or services.

5.6 Non-Discrimination: We will not discriminate against you for exercising any of your rights under this Privacy Policy. However, we may offer you certain financial incentives permitted by law that can result in different prices, rates or quality levels. Any legally permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

5.7 Managing Your Information: You may access and update some of your information through your Keeneland Account settings. We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following controls over your information:

Tracking Technologies. If you do not want us to collect your personal information through the use of automated data collection technologies (including but not limited to, cookies, pixels, and similar technologies) for any of the purposes set forth in the How We Use Information We Collect Section of this Privacy Policy, you may adjust your browser setting to reject or delete data collection technologies. For more information, visit your browser’s web settings.
Promotional Offers. If you do not wish to have your contact information used by Keeneland to promote our products or services, you can opt-out by sending us an email with your request to [email protected]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

5.9 Data Retention and Erasure: We generally retain your personal information for only as long as is necessary for the performance of the contract between you and us and to comply with our legal obligations. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide services to you (for example, for as long as you maintain an account) and the length of time thereafter during which we may have a legitimate need to reference your personal information to address issues that may arise;
Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period of time before we can delete them); or
Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

If you no longer want us to use your information to provide the Service to you, you can request that we erase your personal information and close any Keeneland Accounts created through the Service by following the instructions in the Contact Us section below. Please note that if you request the erasure of your personal information:

We may retain some of your personal information as necessary for our legitimate business interests, such as performing contracts, fraud detection, and prevention and enhancing safety.
We may retain and use your personal information to the extent necessary to comply with our legal obligations, such as for tax, legal reporting, and auditing obligations.
Because we maintain the Service to protect from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from our backup systems for a limited period of time.

5.10 Withdrawing Consent and Restriction of Processing: Where you have provided your consent to the processing of your personal information by Keeneland, you may withdraw your consent at any time by sending a communication to Keeneland specifying which consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal.

5.11 Objection to Processing: In some cases, applicable law may entitle you to require Keeneland not to process your personal information for certain specific purposes (including profiling). If you object to such processing, Keeneland will no longer process your personal information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise, or defense of legal claims. Where your personal information is processed for direct marketing purposes, you may, at any time ask Keeneland to cease processing your data for these direct marketing purposes by sending a communication to Keeneland.

5.12 Lodging Complaints: You may have the right to lodge complaints about the data processing activities carried out by Keeneland to the appropriate data protection authorities.

6. CALIFORNIA “SHINE THE LIGHT” LAW: California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected] or write us at:

Keeneland Association, Inc.
4201 Versailles Road
Lexington, KY 40510

7. OTHER TERMS AND CONDITIONS

7.1 Security: We are continuously implementing and updating our administrative, technical, and physical security measures to help protect against unauthorized access, loss, destruction, or alteration. We incorporate reasonable safeguards to protect the security, integrity, completeness, accuracy, and privacy of the personal information that we may collect, including firewalls and data encryption, and information access controls. If you have reason to believe that your Keeneland Account credentials have been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your Keeneland Account, please contact us following the instructions in the Contact Us section below.

7.2 Links to Other Websites: You should be aware that when you use the Service, you could be directed to other websites beyond our control. This includes links from advertisers, sponsors, and marketing partners, and these third parties may use our logos as part of a sponsorship agreement. These other websites may send their own cookies to you, independently collect data, or solicit personal information and may or may not have their own published privacy policies. If you visit a website(s) that is linked to the Service, you should consult that website’s privacy policy before providing any personal information. We do not have any control over third party websites and are not liable to you for any claims that may arise from your use of third party websites. We encourage you to review the privacy policies of the other websites you visit.

7.3 Information You Make Public: The Service, including mobile applications and pages we make available through social networking sites such as Facebook, may have features that allow you to post information that can be viewed by other visitors, such as commenting, chat rooms, forums, and message boards. You are not required to provide any personal information when using these features, but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. In addition, when you post a comment to a mobile application, the user name with which you registered for the Service and your current location may be made publicly available on the Service and through the mobile application. We cannot ensure the security of any information you choose to make public using these features, and it may remain available indefinitely. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

7.4 Our Policies Concerning Children: Our Service is not generally intended for children under the age of 18. We may, however, collect information of children under 18 as part of the Keeneland Kids Club, an experiential service conducted offline.

7.5 Changes to this Privacy Policy: Keeneland reserves the right to amend, modify, or update this Privacy Policy at any time in accordance with this provision. If we make changes to this Privacy Policy, we will post the revised Privacy Policy on the Service and update the “Last Updated” date at the top of this Privacy Policy. We may also choose to provide you with notice of the modification by email before the date the revised Privacy Policy becomes effective. If you disagree with the revised Privacy Policy, you may cease your use of the Service, cancel any Keeneland Account you have registered through the Service, or exercise any of your rights set forth herein with respect to your personal information. Otherwise, your continued access to or use of the Service will be subject to the revised Privacy Policy.

7.6 Anti-Spam: We know how important it is to keep your inbox as free of unwanted emails as possible. As an ExactTarget partner, Keeneland adheres to the ExactTarget anti-spam policy.

7.7 Contact Us: If you have any questions about this Privacy Policy, please contact:

Keeneland Association, Inc.
4201 Versailles Road
Lexington, KY 40510
USA
Email: [email protected]
Phone: (800) 456-3412

7.8 Terms: You acknowledge that our Terms of Service are incorporated herein by this reference and apply to this Privacy Policy, including, without limitation, all rules of conduct, disclaimer of warranty, limitations of liability, indemnification and dispute resolution provisions.