On April 23, 2024, the National Thoroughbred Racing Association (NTRA) announced the launch of Safety Runs First, a groundbreaking national campaign dedicated to championing safety, welfare and integrity within the sport of Thoroughbred racing.

Among the primary goals of Safety Runs First is showcasing the transformative reforms that are underway in the sport. This includes spotlighting the significant impacts of the Horseracing Integrity and Safety Authority (HISA), advancements in technology driving equine safety and the implementation of cutting-edge veterinary and track surface protocols.

With the intent to disseminate information with transparency and accountability, Safety Runs First serves as a comprehensive resource for the public and offers insights into the industry’s ongoing investment in programs and resources aided at mitigating injury risks and fostering a safer racing environment.

As an NTRA organization member, Keeneland is incredibly proud of its work with the NTRA in helping spearhead this initiative. Keeneland’s involvement underscores its commitment to be a leader in elevating the standards of safety and integrity across the industry.

“From uniformity in our rules, strengthened veterinary protocols, and the use of new technologies, data and AI, Thoroughbred racing is making significant strides in safeguarding the welfare of our horses,” said Shannon Arvin, Chair of NTRA Board and President & CEO of Keeneland Association. “Safety Runs First provides the platform to share this exciting forward progress with our fans and the general public.”

The campaign's website, safetyrunsfirst.com, highlights reforms being implemented in the sport of Thoroughbred racing and their results to date, including the impacts of the national regulatory oversight body, the Horseracing Integrity and Safety Authority (HISA); emerging technologies and their applications on the future of equine safety and welfare; new veterinary and track surface protocols; and other measures being taken by the sport to enhance safety practices.