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Keeneland Sales Presents
August Flash Sale
Featuring the Black Forza Collection
Harlee Honey
Dam of Black Forza in foal to Zandon
Ocean Honey
Half-sister to Black Forza
Sale Begins Monday, Aug. 26 at 12 p.m. ET
Concludes Thursday, Aug. 29 at 3 p.m. ET
Click to create an account or log in to the Keeneland Sales Portal to request credit and access bidding. In order to bid, you must log in to the Keeneland Sales Portal.
"Black Forza is a top-quality colt. He is improving and I still think he's going to come on a lot again from Goodwood. "
-Jockey Dylan Browne McMonagle
Black Forza
2-year-old Complexity colt out of Harlee Honey won the Richmond S. (G2) at Goodwood
5-2 Morning Line favorite in the $1 million Kentucky Downs Juvenile Sprint this Sunday, Sept. 1 prior to a Breeders' Cup start
Sold for £220,000 ($273,903) at the 2024 Goffs UK Breeze-Up Sale at Doncaster
View the Hips
Hip 1 | Harlee Honey | Dam of Black Forza
Young G2 producer in foal to Zandon
Daughter of Harlan's Holiday, the broodmare sire of 68 BTW including five Champions
Hip 2 | Ocean Honey | Half Sister to Black Forza
4-year-old daughter of Champion and Travers S. (G1) winner, West Coast
Offered as a broodmare prospect
“Keeneland is pleased to offer these two exciting individuals from the family of Black Forza, one of the most promising juveniles racing in the world today. This unique collection and Flash Sale, along with the newly announced Keeneland Championship Sale at Del Mar prior to the Breeders’ Cup World Championships, show Keeneland’s commitment to providing our customers with tailored and innovative sales offerings while partnering with clients to craft sales experiences to meet emerging trends in our industry."
- Tony Lacy, Vice President of Sales
Prior to the Sale
Ensure you're ready to bid on Monday, Aug. 26.
Apply for Credit: Log in at portal.keeneland.com to review your current credit limit and request any adjustments as you may only bid up to your credit limit. New users should register for an account and request credit ahead of time.
Inspect at the Farm: Both mares are available for inspection prior to or during the sale.
- Harlee Honey | Located at Rosemont Farm, 5222 Paris Pike, Lexington KY | Contact Tommy Eastham at (859) 699-4404
- Ocean Honey | Located at Dundrum Farm, 1200 Paynes Depot Road, Versailles KY | Contact Lesley Campion at (859) 621-9085
Key Sale Instructions
When the sale opens on Monday, Aug. 26 please follow these simple steps.
Step 1
Log in to your account in the Keeneland Sales Portal at portal.keeneland.com. Verify your email address listed in the Keeneland Sales Portal as you will receive notifications by email regarding your bidding status.
Step 2
Click the AUGUST FLASH SALE button in the top right corner to automatically access and participate in the Flash Sale.
Step 3
Bid at any point during the duration of the sale. You have two options for bidding:
Max Bid establishes a top price you are willing to pay for the hip. As the bidding progresses, the software will automatically bid on your behalf as you are outbid up to your max bid.
Direct Bid allows you to bid manually as you go at any point.
Upcoming Sales Events
Mark your calendars for these upcoming sales events presented by Keeneland.
September Yearling Sale
Lexington, KY | Sept. 9-21
Keeneland Championship Sale
Del Mar | Oct. 30
November Breeding Stock Sale
Lexington, KY | Begins Tuesday, Nov. 5