Heroes Day at Keeneland honors members of the military (active duty and veterans), first responders, healthcare workers and their families.

On this day, heroes and their families receive free general admission, reserved Grandstand seating, and access to the family zone including activities and a complimentary meal in the North Terrace provided by Marriott Griffin Gate. Throughout the day there will be special programming on the track including a flag roll out and honoree recognitions in the Winner's Circle.

A POW-MIA Chair of Honor will be on display in front of The Keeneland Shop to bring awareness to past and current POW-MIA military members through a partnership with The Rolling Thunder Kentucky Chapter 5.

In celebration of Heroes Day, Bad Ass Coffee will provide complimentary coffee service delivery prior to the day to a select location of local honorees.